Why must I login to see better pricing displayed?

Select brands that healthdesigns offers may have strict MAP (Minimum Advertised Pricing) policies.  These tend to be ridden with legal speak that dictates what prices we can offer on particular products.  Because we use smart purchasing tactics and pass on value to our customers, the price we want to offer can be significantly lower than what the manufacturer would like.  While there are several ways for us to appease each brand, the most rigorous of these requires our customers login to their account before being able to see the sale price we offer.  We understand this is not the most convenient thing for you, but it will only take a moment, save you money, and if you don't have an account with us, the benefits are great!